Wicked Chocolate  is a concept for a chocolate brand that is inspired by fairy tales. Everything about the packaging and brand is supposed to evoke the kind of magical experience one gets with chocolate. 

Wicked Chocolate is a concept for a chocolate brand that is inspired by fairy tales. Everything about the packaging and brand is supposed to evoke the kind of magical experience one gets with chocolate. 

 Gingerbread house inspired chocolate box. Figures of Hansel & Gretel feature at the front of the box. 

Gingerbread house inspired chocolate box. Figures of Hansel & Gretel feature at the front of the box. 

 Back of chocolate box. The witch from the Hansel & Gretel fairy tale features at the back.

Back of chocolate box. The witch from the Hansel & Gretel fairy tale features at the back.

 Box opens by untying the ribbon and opening the front flap. 

Box opens by untying the ribbon and opening the front flap. 

 Illustrations done in paper cut style to evoke folk art

Illustrations done in paper cut style to evoke folk art

 Every chocolate bar was conceptualized with a fairy tale in mind and what flavors it inspired, which then inspired the colors.

Every chocolate bar was conceptualized with a fairy tale in mind and what flavors it inspired, which then inspired the colors.

 Little Red Riding Hood

Little Red Riding Hood

 Beauty & the Beast

Beauty & the Beast

 Snow White

Snow White

 The Little Mermaid

The Little Mermaid

 The Snow Queen

The Snow Queen

 Bluebeard

Bluebeard

 Sleeping Beauty

Sleeping Beauty

 Thumbelina 

Thumbelina 

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  Wicked Chocolate  is a concept for a chocolate brand that is inspired by fairy tales. Everything about the packaging and brand is supposed to evoke the kind of magical experience one gets with chocolate. 
 Gingerbread house inspired chocolate box. Figures of Hansel & Gretel feature at the front of the box. 
 Back of chocolate box. The witch from the Hansel & Gretel fairy tale features at the back.
 Box opens by untying the ribbon and opening the front flap. 
 Illustrations done in paper cut style to evoke folk art
 Every chocolate bar was conceptualized with a fairy tale in mind and what flavors it inspired, which then inspired the colors.
 Little Red Riding Hood
 Beauty & the Beast
 Snow White
 The Little Mermaid
 The Snow Queen
 Bluebeard
 Sleeping Beauty
 Thumbelina 
_MG_0468.jpg
_MG_0467.jpg

Wicked Chocolate is a concept for a chocolate brand that is inspired by fairy tales. Everything about the packaging and brand is supposed to evoke the kind of magical experience one gets with chocolate. 

Gingerbread house inspired chocolate box. Figures of Hansel & Gretel feature at the front of the box. 

Back of chocolate box. The witch from the Hansel & Gretel fairy tale features at the back.

Box opens by untying the ribbon and opening the front flap. 

Illustrations done in paper cut style to evoke folk art

Every chocolate bar was conceptualized with a fairy tale in mind and what flavors it inspired, which then inspired the colors.

Little Red Riding Hood

Beauty & the Beast

Snow White

The Little Mermaid

The Snow Queen

Bluebeard

Sleeping Beauty

Thumbelina 

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